The Importance of Business Model Innovation for Ensuring Business Continuity: A Case Study of PT. Metrodata Electronics Tbk.

In the IT industry, changes in technological trends and external factors like COVID-19 pandemic introduce uncertainties that can potentially threaten business continuity. To address this, it is crucial for companies to continuously renew update their models. Through a comparison of models PT. Metrodata Electronics Tbk. Anabatic Technology Tbk., author concludes should engage model innovation, even if original already effective. This innovation essential increase revenue opportunities maintain operational efficiency.